Beyond Insurance
PredictIT
Verticals.
Pricing Intelligence
Most businesses discount everything and hope for the best. PredictIT tells you which customers actually need a discount to convert, which would have bought anyway, and when the right answer is no discount at all — protecting your margin while growing your revenue.
How it works
Data tells you what a
blanket discount never can.
Discount Targeting
Identify which customers need a discount to convert and which would have bought at full price — so you stop giving margin away unnecessarily.
Price Elasticity Analysis
Understand exactly how price changes drive or kill demand for each product, category, and customer segment.
Promotion ROI Forecasting
Calculate the expected return of a discount campaign before you run it — and know whether it is worth running at all.
Segment-level Pricing
Surface the optimal price point per customer segment, product line, or region rather than applying one-size-fits-all rules.
Margin Protection Alerts
Flag proposed discounts that push below acceptable margins before they are approved — keeping finance and commercial aligned.
Campaign Optimisation
Compare the outcomes of past promotions against predicted outcomes to continuously sharpen future pricing decisions.
Industry
Built for marketing.
PredictIT targets marketing and retail — the sector where pricing and discount decisions are made daily and the cost of getting them wrong is measured in margin.
Marketing & Retail
Primary verticalInstead of discounting an entire category — say, all meat — PredictIT identifies which SKUs, which customer segments, and which time windows actually benefit from a promotion. The result is higher redemption rates and lower margin erosion.
- Targeted promotions
- Category pricing strategy
- Loyalty programme optimisation
- Seasonal discount planning
Sample built
A working healthcare implementation has been built demonstrating how the same pricing intelligence engine applies to medical services and patient discount programmes.
Healthcare
Sample availableInforms which patients or programmes qualify for a pricing concession — helping providers offer the right discount to the right patient without blanket write-offs that impact revenue cycles.
Also adaptable to
The pricing intelligence model is not industry-specific. These sectors share the same core problem — and PredictIT can be applied to them as opportunities arise.
Finance
Identify which customers are price-sensitive on rates and fees — and where competitive discounting is necessary versus where it erodes profitability.
Distribution
Determine when bulk discount tiers drive real volume growth versus when buyers would have ordered the same amount anyway.